We're all about emotion
We believe emotion drives consumer behaviour. We developed NeedScope over 25 years ago to understand and measure emotion. NeedScope is a subsidiary of Kantar Group, the world’s leading data, insights and consulting company. This gives NeedScope global reach – with 15,000+ projects in 100+ markets helping clients build brands with emotion.
You’ll find emotion in everything we do.
From our model of universal human emotions to our specialised NeedScope tools.
of New Zealand member
We wear many hats
We’re the global centre of excellence for NeedScope. We continually develop our tools, approaches and resources to meet changing market needs. We work with Kantar offices providing support, training, database set-ups and consultancy. We help them deliver great NeedScope work to their clients.
We also work with local clients such as Fonterra, Tourism New Zealand, NZ Sugar and Co-operative Bank.
The NeedScope team
We work hard, play hard!
We’re a small team with plenty of energy. We love celebrating our successes – with plenty of emotion and a glass of champagne.
Our leadership team
We have all the qualifications and experience to deliver winning strategies to our clients.
Maria Tyrrell >
Life member of RANZ
NeedScope helps brands navigate a world where every touchpoint matters.
Myles George >
We have the best approach and superb people to help clients maximize opportunities deepest level.
Nadine Bower >
The NeedScope software’s interactivity brings results to life as a powerful tool for clients and researchers.
Constance Apelt >
The NeedScope AI Decoder is an innovative tool which helps to analyse clients’ visual assets by providing an additional level of insight.
We know NeedScope works. We’ve won 12 Research Association Effectiveness Awards including the Supreme Award three times, more than any other New Zealand company.
Research Association Effectiveness Awards
20/20 'Powered by Pecha Kucha' Style finalist - George Wilks
Young Researcher of the Year finalist - Ishita Mendonsa
20/20 'Powered by Pecha Kucha' Style winner -
Young Researcher of the Year - Philippe Boulanger
Consumer Products & Supreme Award – Ziera
Consumer Products Category Gold Award – Methven
FMCG / Retail & Supreme Award – Frucor Beverages
Consumer Services & Supreme Award
BNZ FMCG Award – Frucor Beverages
FMCG / Consumer Durables Award – Tip Top Ice Cream
Advertising & Media Award – TVNZ
Retail Award – Whitcoulls
FMCG / Consumer Durable Award – Tip Top Ice Cream
FMCG / Consumer Durables Award – Glaxo Wellcome
Export Award - Creating a stand out export brand