We're all about emotion

 

We believe emotion drives consumer behaviour. We developed NeedScope over 25 years ago to understand and measure emotion. NeedScope is licensed to Kantar, the world’s leading data, insights and consulting company. This gives NeedScope global reach – with 15,000+ projects in 100+ markets helping clients build brands with emotion.

You’ll find emotion in everything we do.

From our model of universal human emotions to our specialised NeedScope tools.

Research Association
of New Zealand member

We wear many hats

We’re the global centre of excellence for NeedScope. We continually develop our tools, approaches and resources to meet changing market needs. We work with Kantar offices providing support, training, database set-ups and consultancy. We help them deliver great NeedScope work to their clients.

We also work with local clients such as Fonterra, Tourism New Zealand, NZ Sugar and Co-operative Bank.

The NeedScope team

 

We work hard, play hard!

We’re a small team with plenty of energy. We love celebrating our successes – with plenty of emotion and a glass of champagne.

Our leadership team

We stopped counting the leadership team’s years of NeedScope experience at 100 because we started to feel old. We have all the qualifications and experience to deliver winning strategies to our clients.

Co-founder of NeedScope International
Life member of RANZ
Michael Cook >
Managing Director
Life member of RANZ
Maria Tyrrell >
Colin Ingram >
Director
Fellow member of RANZ
Anne John-Francke >
Director
Myles George >
Director
Nadine Bower >
Director
Constance Apelt >
Research Director

NeedScope accolades

 

Effective research

We know NeedScope works. We’ve won 12 Research Association Effectiveness Awards including the Supreme Award three times, more than any other New Zealand company.

Research Association Effectiveness Awards

2019:

20/20 'Powered by Pecha Kucha' Style finalist - George Wilks

2018:
Young Researcher of the Year finalist - Ishita Mendonsa

2017:
20/20 'Powered by Pecha Kucha' Style winner -
Ishita Mendonsa

 

2016:
Young Researcher of the Year - Philippe Boulanger

 

2014:
Consumer Products & Supreme Award – Ziera

 

2010:
Consumer Products Category Gold Award – Methven

2006:
FMCG / Retail & Supreme Award – Frucor Beverages

2004:

Consumer Services & Supreme Award
BNZ
FMCG Award – Frucor Beverages

 

2002:
FMCG / Consumer Durables Award – Tip Top Ice Cream

2000:
Advertising & Media Award – TVNZ

Retail Award – Whitcoulls

FMCG / Consumer Durable Award – Tip Top Ice Cream

FMCG / Consumer Durables Award – Glaxo Wellcome

Export Award - Creating a stand out export brand

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